Overview

Real World Brand Guidelines

Real World Technology Solutions (RWTS) is an Australian-owned technology company delivering managed IT, communications, cybersecurity, and cloud solutions to small businesses, not-for-profits, enterprises, and government organisations.

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Our Promise

Personal service, technical excellence.

When you work with Real World, you get a real person who knows your name, your business, and your systems. We solve complex technology challenges with genuine expertise and explain solutions in plain English. Our clients stay with us because we treat their technology as if it were our own, and we never hide behind ticket numbers or automated responses.

Our Tagline

Personal service,
technical excellence.

How to Use This Guide

This guide is for agency partners, internal teams, and anyone creating content or designs on behalf of Real World. It ensures consistency across every touchpoint, whether that is a website page, a printed brochure, a social media post, or an internal presentation.

Inside you will find guidance on:

• 1 Visual Identity — Logo usage, colour palette, and typography rules
• 2 Voice & Tone — How we write and speak as a brand
• 3 Audience-Specific Messaging — Tailored approaches for each market segment
• 4 Layout Standards — Spacing, grid, and component conventions
• 5 Pre-Publication Checklist — Final review steps before anything goes live

Key Contacts